Idea 1
This, not this
Milky shake vs Gloot. The contrast says it all.
10–15 secFace or no face
OpenHold a milky shake (or a glass of milk) next to your Gloot drink. Pull a face at the milky one.
ThenPut it down, scoop Gloot into water, shake, sip.
Line idea"If milky protein shakes give you the ick…" (in your own words)
- Both drinks in one frame: thick and white next to light and fresh.
- Talk about taste and texture: heavy and chalky vs light and refreshing.
Idea 2
How I get my protein in as a ___ girl
Fill in the blank with you: busy mom, pilates girlie, nurse on night shift, student, girl who forgets to eat lunch.
20–40 secTalk to camera
OpenDrink in hand, say the line straight to camera.
ThenShow where it fits your day (desk, gym bag, school run, campus) and say what you think of the taste.
- Make it your real life. That's what people connect with.
- The number to mention: 16g protein, zero sugar.
Idea 3
Tastes like…
The pour, plus your honest taste comparison.
10–20 secKitchen
OpenPour it over a big glass of ice (or shake your bottle) close to the camera.
Then"It tastes like…" Use a memory of yours: holiday juice, iced tea at a braai, tuck shop sweets.
- Try it with and without ice, and say which you prefer.
- Tub next to the glass so people see which flavour it is.
- Short is good.
Idea 4
Make my daily Gloot drink with me
Your everyday routine. Talk us through it, or keep it hands-only if you'd rather not be on camera.
15 sec – 2 minHands-only or talking
ShotsTub on the counter → 1 scoop into your bottle or glass → water → shake → ice → first sip.
TalkYour go-to flavour, when you drink it, and how you switch flavours during the week.
- Use your favourite cup or bottle. It becomes your "thing".
- Tub label facing the camera.
- "How I make it" videos are the ones people save the most.
Idea 5
Post-gym car sip
In your car after the gym, phone on the dash.
10–20 secParked car
OpenBig sip from your bottle.
ThenPull the tub out of your gym bag, scoop, shake, and hold the bottle up to the window light.
- Sunlight through the windscreen is free studio lighting.
- Gym clothes and the gym bag tell the story.
- Only film when you're parked, please!
Idea 6
Mix & sip to a trending sound
No talking needed. Pick a sound that's trending and let the drink do the work.
10–20 secNo talking
OpenTub held up to the camera on the first beat.
ThenScoop, mix, hold the glass up, sip, and react.
- Move with the beat: each step on a new beat.
- One line of text on screen, like "hydration but make it protein".
Idea 7
My honest review
Just you, the tub and what you really think.
30–90 secTalk to camera
Open"My honest thoughts on Gloot Protein Water", tub in hand.
ThenWhy you tried it, what you liked, how you drink it.
- Keep it factual: say exactly what you liked (taste, how it mixes, how easy it is).
- Say why you tried it in one line, e.g. you've had another Gloot product before.
- Keep each point short and light. No need to go deep.
- Skip "thank you Gloot for sending this". It makes it feel like an ad.
- End with a question, like "which flavour should I try next?"