No pressure at all. These are a few ideas we've seen work really well for clear protein. Use one, mix them up, or do your own thing completely. You know your audience best.
16g protein0g sugarWith collagen1 scoop in water
What the viral ones have in common
🥤
The drink shows up in the first second.Start with the pour, the sip or the bottle in your hand, then talk.
☀️
Bright, natural light.Stand by a window and hold the bottle up to the light. It's see-through, and that's the whole point.
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Ice and fruit.A big clear glass, lots of ice and a bit of fruit make it look like a drink, not a supplement.
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One short line of text at the start.Like "protein water but it tastes like juice".
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Short and simple.One spot, phone propped up, one take is fine. The top video below is 11 seconds long and has 4 shots.
The videos below are other brands' clear proteins. Watch them for the format; the ideas are yours to make your own.
Idea 1
This, not this
Milky shake vs Gloot. Our favourite, because the contrast says it all.
10–15 secFace or no face
OpenHold a milky shake (or a glass of milk) next to your clear Gloot bottle. Pull a face at the milky one.
ThenPut it down, scoop Gloot into water, shake, sip.
Line idea
"If milky protein shakes give you the ick…" (in your own words)
Both drinks in one frame: thick and white next to clear and fresh.
Talk about taste and texture: heavy and chalky vs light and refreshing.
Inspired by
@molly.on.the.mic 5.6M views
At 0:27 she holds up the milky shaker on the word "milky".